There were some clear differences between the two sites that we saw (Dream Works and Laser Fore) as the environments were treated differently, such as at the Dream Works exhibition the lighting was dull and focused on the displays whereas at Laser Force the lights were harsh everywhere. Also they both had different use of space, Laser Force had all the games at one end of the building and the café at the other. But the Dream Works exhibition had things spread out over a larger area making it seem less cramped and giving it a better flow.
Although both places were quite different they both attracted similar audiences, but with the exhibition also having an older audience as well. Because both places had creative aspects to them and were interesting to most age groups.